ON USER EXPERIENCE
We put your users first and design everything else around it.
Our user centred design approach leads to a high engagement with your users and customers right from the beginning.
Thus, the software project will include parts bringing real value only. In result, this delivers the best outcome for you and also saves development time and costs.
BUILDING THE RIGHT PRODUCT + BUILDING THE PRODUCT RIGHT
WITH AGILE PROTOTYPING
Historically, user experience (UX) in a project was built upon requirements capture and deliverables which were documented as detailed as possible at the start of the project.
Nowadays, the focus instead should be on obtaining user feedback as early as possible in the design process so that it can be tested by users and used to make quick decisions. This avoids time and costs for the need of much bigger alterations at a later time.
Thus, we use agile methods as Lean UX and Design Thinking. The latter is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.
MINIMUM VIABLE PRODUCT
In our world, a complex environment, nothing is surely predictable. The risk that comes with a conservative project approach based on the waterfall model is a changed environment before end of the project when the product is delivered to the end user.
Our agile approach aims on the possibility to implement changes during the actual building process. Thus, the product is built in steps, beginning with an MVP version (minimum viable product).
If functionality of a product cannot bed reduced further without jeopardising the main use case, the product then is minimum but still viable.
In the end, this enables fastest user feedback and therefore quick development turnouts and thus is the foundation for achieving the most valuable outcome in the fastest possible way.